University College Cork
International Brand Strategy, 2016
I and 5 of my colleagues developed an Irish surf gear brand, targeting cold water surfers in Norway and Portugal. We used the building blocks of brand equity to develop the brand identity (logo, name, symbols, tagline) and we also created print and television adverts including these elements.
Strategy Briefing
Television Advert
The Team:
Ryan O’Leary, John Hartnett, Sorcha Hanley, Joann Meade, Sam Oakes, Cian Mc Donnell.