University College Cork

International Brand Strategy, 2016

I and five of my colleagues developed an Irish surf gear brand, targeting cold water surfers in Norway and Portugal. We used the building blocks of brand equity to develop the brand identity (logo, name, symbols, tagline) and we also created print and television adverts including these elements.


Strategy Briefing

Television Advert

The Team:

Ryan O’Leary, John Hartnett, Sorcha Hanley, Joann Meade, Sam Oakes, Cian Mc Donnell.